What is data collection? It is a process of gathering information; information regarding opinions, views, general public consensus, etc. via several methods such as online polls, surveys, research etc.
Collecting useful data and converting it into fruitful information that can be used for various purposes such as planning a marketing strategy, to re-purpose designs, to define a market segment, to understand design problems and drawbacks, plan discount offers, predict sales and so on is the essence of this process. In other words data collection can be defined as the process of gathering and measuring data for the purpose of evaluation. Based on this evaluation further strategies are drafted to achieve the desired outcomes.
Data collection is useful across all industries, manufacturing, engineering, and healthcare and so on. Basic engineering data collection is outsourced to make the process of machine design, manufacturing efficient, while data collection for construction projects is directed towards making the construction process smooth and flawless.
Data Collection is of two types:
- Primary data collection
- Secondary data collection.
While secondary data collection is done via gathering information from books, research papers, journals and information available online, primary data collection involves information gathering via online surveys, direct interviews, polls etc.
Secondary type of information gathering is done from resources such as books, research papers, journals etc. This can definitely be a challenging task, as it involves a lot of research, finding resources, and extracting the right kind of information to serve the purpose of its extraction. On the other hand, primary Data collection includes challenges of preparing a questionnaire and deciding parameters of what data is required so as to serve the purpose for which the data gathering activity is pursued. Here it is of prime importance that experienced professionals are hired for to carry out data collection process so that the collected data presented to client in a clear and analytical format to precisely fulfill the client requirements.
Collection and Evaluation of Valuable Information across Niche Industry Segments
Data collection across the health care system is an emerging sector. Health care industry exceedingly outsources information collection services to understand and improve patient care.
Similarly data collection and evaluation, is growing in popularity across the building and construction industry as well. It is effectively used to make the construction process more efficient and cost effective. The construction industry increasingly puts emphasis on documenting process, and also evaluating the collected data from documentation for other projects, to evaluate how and what steps can be taken to make the existing system better.
Outsourcing Data Collection Activities
Data collection can be outsourced to experienced professionals. These professionals are equipped with the best research and data collection tools that enable information extraction from all possible resources. Service providers combine data collection methods and capabilities with analytic to present the collected information in the most analytical manner in the form of charts and graphs; this enables them to take informed decisions. These decisions henceforth help drive business benefits.